What’s the purpose of your website?
In a world full of fuzz, it’s refreshing to see a design that gets messages across clearly and quickly. That’s the driving force behind Bitmanity’s performance focused approach to design. Less is definitely more. Less clutter leads to more understanding. Less unnecessary information creates messaging that packs more power. For us, every message and visual has to earn its place and contribute to a page’s objective. It’s all about design simplicity, and it’s an ethos that’s proved to cut bounce rates and up conversions.
We start the process by first getting to understand your business and your customers through a 1:1 Q&A. The workshop is designed to help us understand how you position yourselves, discover the personality of your brand and how you want to be perceived by your customers. This ultimately forms every decision we make throughout the development process.
Once we’ve understood your business, we then work with you to create goals and objectives. We do this by understanding what success looks like for your business whether it’s sales, sign-ups and/or an increase in brand awareness, and then create a plan to help you get there along with targets to track progress.
Understanding what is working for competitors or where their weaknesses lie can give you a real advantage over them. We find what keywords they are targeting, which websites they are advertising on, how much traffic they’re currently receiving and use this information as the basis for our own strategy to out-rank them on search engines.
We research your industry to discover which keywords have the highest potential ROI, highest traffic and then analyse which are the most competitive. We then decide which keywords from that list best fit your business offerings and also which keywords will help you achieve your goals.
People always buy based on ‘why’ they want something, not necessarily for ‘what’ it is. In other words, people buy based on how a company makes them feel about its product. Therefore, we write content which appeals to the emotions and basic human needs of your customers. Following this, we then add in the keywords from the SEO strategy to get you ranking on search engines.
We then find design ideas and present them to you, letting you see our vision for the website and what it will look similar to. From this, you can tell us what you like and what you dislike. Your feedback is then taken on-board and we adjust our designs accordingly.
Once we have a clear direction with regards to the design, we combine this with the previous steps and are able to begin designing mockups for the website itself.
Once all mockups have been designed and agreed upon, we then begin development. We run a number of tests important for online success, such as mobile compatibility,user-experience, and loading speed.
Once the website has been developed and tested, the files will be uploaded to your server ready for launch!
Once the site is completed, we won’t leave you in the dark. We’ll personally teach you how to use all aspects of your new website to allow you to get the most out of it. This is also a great time to ask us any questions that you may have.
In addition, we also offer a 3-month guarantee which will cover minor bug fixes as well as advice and support.